PROJECT OVERVIEW: THE REBRAND
For over 40 years, Professional Image has been an industry leader in the custom packaging industry. They are nationally recognized for their unique designs, innovative technologies and something they are most proud of is the customer service. However, their own brand was in much need of a facelift.
Our approach was to play up the rigid lines of packaging and use a lot of color to showcase a brand that has no limits in creativity. The rebranding of Professional Image included business cards, collateral and ultimately a consistent creative message.
PROJECT OVERVIEW: WEBSITE REDESIGN
This brochure website was all about highlighting the culture and products that Professional Image obtains. Through high end photography, a custom content management system and easy user flow we were able to launch a site that works for the brand and not against.
Creative Filter brought such a fresh perspective to our brand and pushed us creatively beyond our comfort level. The results were amazing and we continue to use this team for our ongoing marketing efforts.
PROJECT OVERVIEW: PRODUCT/LIFESTYLE PHOTOGRAPHY
As part of the website overhaul and print collateral, our team directed a photoshoot to highlight a variety of packaging clients for Professional Image.